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THE MISSION WE EXIST FOR

Bringing the

Two Worlds closer

Current ecosystems build 'half a bridge' - focusing on skilling without market integration

Half a bridge

Scroll to build the bridge

Two worlds, one gap

Where the system breaks & we begin

Government & Policy Aid

Focus on welfare and skilling

Limited to budget & schemes

Temporary shelter and healthcare solutions

Counselling and Documentation support

This helps in creating readiness, not employment.

Strategic Market Gap

Skilled ≠ Employed

This is the white space we are solving for.

Sustainable Livelihood

Focus on creating employment

Self sustaining model driven by market demand

Recurring monthly income

Financial stability & social security

Thus, creating revenue-backed economic outcomes.

Skilling

Market Integration

Sustainable Livelihood

Way

#SparkToProgress

Every overlooked person carries a spark. We Cater too all the communities mentioned below

Transgenders

Particularly Underrepresented Tribal Groups

Persons with Disabilities

Unemployes and Homeless Youth

Theater, Folk Artists & Culture Keepers

Our Journey

A simple belief: two worlds exist, one full of opportunities, the other waiting to be seen. With this mission, ShubhLab was born.

A simple belief: two worlds exist, one full of opportunities, the other waiting to be seen. With this mission, ShubhLab was born.

Then one by one, the right people found their way to the door, and suddenly, it was a team.

Then one by one, the right people found their way to the door, and suddenly, it was a team.

Culturally was conceptualised to strengthen India’s cultural ecosystem, from making and learning process to access, infrastructure, and livelihoods.

Culturally was conceptualised to strengthen India’s cultural ecosystem, from making and learning process to access, infrastructure, and livelihoods.

Two pilots. Two industries. One shared purpose.

Two pilots. Two industries. One shared purpose.

Rashtragranth's first public preview in Mumbai, powered by the Government of Maharashtra

Rashtragranth's first public preview in Mumbai, powered by the Government of Maharashtra

Behind the scenes, every recipe for OKAY went through rounds of testing and refinement before reaching you.

Behind the scenes, every recipe for OKAY went through rounds of testing and refinement before reaching you.

The partnership helped create Speed Kitchen's first inclusive outlet across 200+ kitchens.

The partnership helped create Speed Kitchen's first inclusive outlet across 200+ kitchens.

Rashtragranth received official recognition from the Department of Cultural Affairs, GoI & leading news publications.

Rashtragranth received official recognition from the Department of Cultural Affairs, GoI & leading news publications.

What began as a pilot evolved into a functioning workplace. Training began, ops launched.

What began as a pilot evolved into a functioning workplace. Training began, ops launched.

OKAY made its public debut at Pili Taxi, being the only beverage brand onboard.

OKAY made its public debut at Pili Taxi, being the only beverage brand onboard.

From Mumbai Tech Week Satellite Events to Main Days, OKAY entered some of the city's most influential spaces.

From Mumbai Tech Week Satellite Events to Main Days, OKAY entered some of the city's most influential spaces.

OKAY partnered with Netflix for a live beverage curation experience for their title launch.

OKAY partnered with Netflix for a live beverage curation experience for their title launch.

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Brand identity created, 3 pilots identified (OKAY, Culturally & Jashn)

OKAY, our first pilot was conceived as India’s First Socially-Driven Ethnic Beverage brand identifying trans people, non-binary, and homeless young women at its centre.

OKAY, our first pilot was conceived as India’s First Socially-Driven Ethnic Beverage brand identifying trans people, non-binary, and homeless young women at its centre.

Rashtragranth became Culturally's first revival exploration of theatre-driven livelihood models with Artistic Humans.

Rashtragranth became Culturally's first revival exploration of theatre-driven livelihood models with Artistic Humans.

TWEET Foundation became OKAY's first Hiring Partner, hiring trans & non-binary people.

TWEET Foundation became OKAY's first Hiring Partner, hiring trans & non-binary people.

Urja Trust joined OKAY as a Hiring Partner for homeless young women

Urja Trust joined OKAY as a Hiring Partner for homeless young women

OKAY found its first home, a cloud kitchen in Vikhroli, Mumbai with Speed Kitchen.

OKAY found its first home, a cloud kitchen in Vikhroli, Mumbai with Speed Kitchen.

Jashn entered the lab to research and reimagine how India's mithaai and namkeen traditions can enable skilling and livelihoods for the underprivileged.

Jashn entered the lab to research and reimagine how India's mithaai and namkeen traditions can enable skilling and livelihoods for the underprivileged.